There is no media company that isn’t having to deal with multiscreen delivery.  There is an explosion in the amount of content being distributed OTT and the number of formats media companies need to deal with to make that happen.  Service providers are concerned about QoS and QoE, and they need data and analytics that will help them respond rapidly and improve performance.  Everyone needs to better understand what is happening in the delivery chain and how it impacts the viewer experience.  Smart media companies are now creating efficiencies in the packaging and delivery of assets and also monitoring and responding to the performance of their delivery network.