In today’s social media environment, anyone with a good idea for a show or live event—and the best live streaming software—can become a live video streaming pro. Just check out all the live videos and podcasts being shared on Facebook, YouTube, and other online and social media forums. These platforms not only enable live streaming to a world of connected devices, but they also give users the means to invite and entice followers to watch what they’re streaming.

So, if you’re looking to begin a streaming media initiative, such as a video podcast series, bear in mind that your videos will be seen on the same screens that viewers also use to watch the high-value, premium fare high-end media pros are producing.