By Matthew Driscoll, Director of Product Management, Telestream iQ
The business of delivering TV programming is shifting to an unprecedented level of reliance on internet streaming services that consumers can access as replacements to traditional pay-TV services. In this article, we will take a look at this evolution and common challenges OTT streaming service providers are facing when delivering premium video quality to their subscribers. We will briefly introduce a video quality management approach that enables service providers to overcome obstacles in their streaming workflow and keep pace with technology shifts and customer demands.